MOBILE SUITES REPLACE PARTY TENTS AT INDY
PARTY TENTS AT INDY
May 25th, 2001
By Peter Corbett
The Arizona Republic
Rain or shine, a Scottsdale business' party suites at the Indianapolis 500 might be one of the more comfortable spots on race day at the Old Brickyard. Three racing teams, including the one co-owned by Glendale driver Billy Boat, will entertain Sunday in two air-conditioned, 50-foot mobile suites leased from On Site Suites, Inc.
From dawn to well past checkered flag, the suites take the place of the usual corporate party tents common at car races and other major sporting events. Housed in a big-rig-size structure, the suites are decked out like a luxury motorhome, with a full kitchen, bathroom, stereo and closed circuit television. There also is a covered canopy and rooftop deck for up to 40 people,
On SiteSuites owner Dan Ricehouse said. Racing has been the main-stay for Ricehouse, as well as his predecessor, Ian Dunn. But the suites also are in demand in the entertainment industry and at other corporate events. Diana Ross prepped for her 1996 Super Bowl appearance in Tempe in one of the suites. Michael Jackson has relaxed in a suite between filming music videos, and Eddie Murphy took film breaks in one during production of Beverly Hills Cop II, Ricehouse said.
He has owned On Site Suites for about a year but previously managed the suites for Dunn, who started the company more than 20 years ago in Tarzana, Calif. Dunn was a motor-racing consultant at the time to Anheuser-Busch, which sponsored the racing team of Paul Newman and Al Unser Sr. "We needed a place at the track for Paul to separate himself from the public, as you can well understand," Dunn said. At first, they used a recreational vehicle. But they would wear out within a year because the team was putting 50,000 miles on them. So Dunn customized a trailer that could be pulled behind a semi-trailer truck, and it proved to be far more comfortable and durable, he said. Virtually all of the Indy racing teams now have their own mobile suites that cost up to $700,000, Dunn said, adding thay they are still cheaper than some of the $1 million custom tour buses that musicians favor.
"Racing today has become so expensive," he said. "It's mandatory to have a sponsor, and you better take good care of your sponsor, and that means taking care of them when they come to the race."
It's the 18th straight year for Dunn and Ricehouse at Indy. Dunn is now a consultant to On Site Suites. In addition to Billy Boat's racing team, Heritage Motorsports and it's driver, Jeff Ward, and McCormack Motorsports, with rookie driver, Brandon Erwin, will use the mobile party palaces.